Spotlight on npower.
With rising energy costs and growing interest in environmental issues, leading energy provider, npower, was keen to cultivate a closer rapport with customers' concerns. Launching new and updated services, the company sought to strengthen its message of helping customers save money and energy.
- suite of new service communications in the brand's customer-oriented tone, including an energy-saving tips insert and a range of 'save money, save energy' booklets.
- integrated campaign for Solar Thermal hot water heating installation service, including direct mail, web copy, brochure and a sales aid.